The global fashion and media landscape is ever-changing. We channel our creativity into art to express ourselves and create meaningful work, but when it comes down to it, it’s a business. A seasonal machine, with creatives at every interval, feeding the pop culture beast day in, day out. Rarely do we go behind the lens and look into just how creativity and commerce come together.

Introducing: Process the Podcast. Born out of a desire to understand the creative process of her contemporaries and industry superiors and the ways in which they navigate bridging creative and commerce, the podcast is ongoing, with no seasonality, interviewing guests in Australia and internationally.

Episodes are released every Sunday! 

Listen on Spotify or Apple Podcasts.

Learn more about each episode

Episode 71: Layers, and stories with genius fashion and lifestyle Creative Director Bruna Volpi

Episode 70: Gemma Dimond's pathway to endless opportunities

Episode 69: Petit – The industry is changing, money chats, and answering your questions!

Episode 68: Jasmine Dowling – Balancing Art, Life and the Creative Tightrope

Episode 67: How to market your creative business with coach Kelsey McCormick

Episode 66: Steph Taylor of Swisse has the courage to flip everything on it's head

Episode 65: Behind SIR 2.0: The Founders' Vision for their next era

Episode 64: Creative Power – Yasmin Suteja on Storytelling and Ethical influence

Episode 63: Production and Preparation Steps to Scale Cinema Thom

Episode 62: Ceramic Rituals – Forming Everyday Magic with Kemma's Mugs and Matcha

Episode 61: I'm stuck and I've got to make a change

Episode 60: Curing loneliness with curated events: Club Sup’s Sophie McIntyre

Episode 59: Tiny Disco’s Chelsea Morley on the cost of Creativity: Highs, Lows, Business, and Self-Neglect.

Episode 58: It's not just who you know...it's who trusts you. An AMA with Kiara from my team!

Episode 57: Michelle Bañares’ Guide to Content Creation

Episode 56: Edward Woodley on the power of partnership across creativity, exhibiting an existing in the art world today

Episode 55: Evolving, adapting and yapping with iconic photographer Hannah Scott-Stevenson

Episode 54: “I can do it better” with content creator Elodie Russell

Episode 53: The lessons I’ve learned from 50 episodes

Episode 52: Bridie Gilbert on the ever-evolving balance of creativity vs. commercial

Episode 51: Emma Mulholland’s next chapter

Episode 50: The business of magazines with Katarina Kroslakova

Episode 49: En Gold’s Steff Ball on ancient craftsmanship in a modern interiors world

Episode 48: A creative’s winning formula = Patience + persistence

Episode 47: Sustainability, evolution and our responsibility to the planet with Bassike’s Mary Lou Ryan

Episode 46: Building Baina with CEO & Creative Director Bailey Meredith

Episode 45: 5 lessons from the trenches of running my own creative business

Episode 44: Renowned Australian painter Paul Davies on his process of trial and error and slowing way down

Episode 43: Evoking emotion with Byron Spencer

Episode 42: Amplify's Creative Director Michelle Melky gives us a masterclass on hustle

Editorial and Guest Pitches

Guest pitches and editorial concepts are accepted. Please email arielle@cinemathom.com along with how you envisage our fit together. I look forward to hearing from you!

Podcast Partners

Process the Podcast wouldn’t be possible without our episode sponsors and long-term partners. I am so excited to welcome new episode sponsors in 2023. Please reach out to arielle@cinemathom.com to discuss opportunities for upcoming episodes. I can’t wait to chat!

  • Peta Rudd ★★★★★

    Lighthearted and insightful - a beautiful combination!

    Brilliant conversations with some of our industry’s best - a must listen for all Aussie creatives. Arielle and her guests are a joy to listen to. Looking forward with enthusiasm, to all upcoming episodes!

  • Brogan Chidley ★★★★★

    Want more… Great insight into the industry & our Australian talent. So fascinating getting a deeper look into an artist’s career.. milestones, hurtles, success. You ask the best q’s Arielle.. hooked after 3 episodes, look forward to what’s next!

  • Kurt Michael ★★★★★

    What an incredible & timely podcast!

    Hey Arielle, thanks for creating your podcast! I’m a photographer and quite new in the industry.

    It was so incredibly hearing Georges vision for what’s to come and his perspective on the industry was incredible - greats questions too!

    More podcasts with these insights are so needed so thank you for starting it!

  • Carmen Walker ★★★★★

    Love this so much!!

    This is amazing. I can’t wait to listen to the rest of the season. Listening to other creatives in Melbourne and Aus. Well done Arielle! X

  • Katy Sunday ★★★★★

    Congratulations Arielle! Such a fun and insightful podcast. I look forward to many, many more.

  • Bella65737 ★★★★★

    Great eps! Can’t wait to hear more

  • Bear Rob ★★★★★

    Great listen!

    Amazing first ep, definitely coming back for seconds. great guest with interesting views and a great, affable host!

  • Chucka.Wood ★★★★★

    Fabulous content.

    Very interesting subject matter and engaging! Can’t wait for more episodes to come out!

  • KateyMc123 ★★★★★

    A new fav!

    This was super interesting to hear about, I never knew that Vogue operated like that, keep them coming!

  • Photo Myles

    I really enjoyed it! Looking forward to more!

  • Chloe Young

    Wow!!! So cool! I love your podcast- the Georges Antoni one I listened to was so amazing, you are clearly a superstar!

  • Jonathan Tether @tetherphoto

    Hi. New fan here! Just wanted to say I just discovered your podcast and your interview with Antoni was so good.

    My only disappointment was I thought I stumbled on a long running podcast and looking forward to deep diving your back catalogue - nope, I guess I'll just have to wait each week! (Damn you lack of patience!!!)

    Side note, your quality and amazing interview skills made me think you've been doing this for a while.

    Can't wait to devour your next eps.