Episode 52: Bridie Gilbert on the ever-evolving balance of creativity vs. commercial

In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career.

She talks about the influence of independent magazines, the changes in the industry, insights into her process for shoots, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic.

What we cover in this episode:

  • Influence of independent magazines

  • Shift towards native content

  • Personal aesthetic

  • The art of referencing and editing

  • Starting a magazine

  • Balancing creativity and commercial appeal

Listen to the episode

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