Episode 66: Steph Taylor of Swisse has the courage to flip everything on its head

In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swisse Australia and Swisse Beauty. They discuss the evolution of Swisse Beauty's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging.

What we cover in this episode:

  • Authenticity in influencer marketing

  • The Inspired Unemployed collaboration

  • Handling social media backlash

  • Measuring ROI in creative campaigns

  • What makes a great influencer

  • The importance of creativity and innovation

Listen to the episode

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