Episode 71: Layers, stories and creative direction with genius fashion and lifestyle Creative Director, Bruna Volpi

In this conversation, Creative Director Bruna Volpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding, as well as the significance of connecting with audiences through layered narratives. In this conversation, Bruna discusses her creative process, emphasising the importance of strategy and connection in executing successful campaigns. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Bruna also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours.

What we cover in this episode:

  • Building a brand

  • Laying stories and visuals in creative direction

  • Brand strategy and connecting with audiences

  • The creative process from concept to execution

  • Navigating self doubt and imposter syndrome

  • Finding creative references

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