Episode 72: Lessons from PR Royalty Nikki Andrews of NAC, from 25 years of Business
In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.
What we cover in this episode:
The importance of human connection
The role of creativity in PR
Building relationships and mentorship
Navigating the evolving media landscape
Strategic growth and client acquisition
Lessons learned in business
Listen to the episode