Kmart Masterclass: Sundream October 2021
Definitely our favourite Masterclass yet! Due to the turbulent year that was 2021, this particular episode was produced and directed remotely from Melbourne, while our incredible assembly of Sydney talent pulled off the nearly impossible to deliver this beautiful episode.
Sundream saw us create more content by way of photography, more trailers with a new call to action, a wild amount of tik toks, and an incredibly inclusive cast. All in collaboration with the team at Mushroom Creative House and Cassette.
You can watch the entire episode here. This is one masterclass in a series of four created between Home Living and Apparel in 2021. Shoot me an email to watch the other Kmart Masterclass Episodes.
Creative Director & Director: Arielle Thomas
Production: Mushroom Creative House
Cinematographer: Jack Shepherd
Photography: Brogan Chidley
Editor: Tiana Koutsis
Oliver James Lilos: Summer '22
The Oliver James team asked me to creative direct and produce their Summer ’22 campaign. They loved the Ripponlea Estate location and the brief consisted of modern couples and families to match their Valentine’s Day launch.
With extensive mood boarding, casting, and bringing photography newcomer Ryan Achilles onboard to shoot with our video element, the work we were able to create in one day has blown us away.
Sheet Society: Limited Edition PJ’s
When you shoot a campaign, you get a sneak peek into future collections from your favourite brands and this one made us so happy! It’s cold this season, we’re still WFH some of the time… these pyjamas were in the cart faster than ever before!