Kmart Masterclass: Sundream October 2021

Definitely our favourite Masterclass yet! Due to the turbulent year that was 2021, this particular episode was produced and directed remotely from Melbourne, while our incredible assembly of Sydney talent pulled off the nearly impossible to deliver this beautiful episode. 

Sundream saw us create more content by way of photography, more trailers with a new call to action, a wild amount of tik toks, and an incredibly inclusive cast.  All in collaboration with the team at Mushroom Creative House and Cassette. 

You can watch the entire episode here. This is one masterclass in a series of four created between Home Living and Apparel in 2021. Shoot me an email to watch the other Kmart Masterclass Episodes.

Creative Director & Director: Arielle Thomas

Production: Mushroom Creative House

Cinematographer: Jack Shepherd

Photography: Brogan Chidley

Editor: Tiana Koutsis

Oliver James Lilos: Summer '22

The Oliver James team asked me to creative direct and produce their Summer ’22 campaign. They loved the Ripponlea Estate location and the brief consisted of modern couples and families to match their Valentine’s Day launch. 

With extensive mood boarding, casting, and bringing photography newcomer Ryan Achilles onboard to shoot with our video element, the work we were able to create in one day has blown us away.