Upstate Studios: Campaign

Upstate Studios are expanding to many new locations this year, and it was a privilege to dedicate some creativity and production to bring their location campaigns to life. This project was all about community and the feeling you get when you take an Upstate Class. Unlike most fitness campaigns, it’s all about smiles and not being too hard on yourself!

We worked in tandem with Atler Melbourne to add eye-catching animations and show off each location. Lean production was a priority, allowing the brand to do targeted geo-media buys and continue to repurpose the work as Upstate continues to open more studios.

Lifestyle was really important in this piece, and we layered a life outside of class to hero the community as approachable, in their iconic, new locations.

Director: Arielle Thomas DP: Matt Jenkins.

Editor & Colour: Isabella Watson. Special thanks to Atler Melbourne and Shanna Gualtieri.