Episode 46: Bailey Meredith

Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina.

Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning.

We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.

What we cover in this episode:

  • Baina’s creativity

  • Design process for towels

  • Sustainable growth

  • Commercial collaboration

  • Challenges of social media

  • New product launches

Listen to the episode

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