Innovating during lockdown, a core client, Remy created sweats with the aim for the perfect fit. Creative direction, video and photography content was created in all ratios for all social channels. The design team worked on these limited edition pieces for three months to make sure they got the most flattering tracksuit look. The matching sweats came in two colour ways – Honey and Cuddle.
These video’s were created with product communication in mind. Remy’s most important selling points are the texture, the fit and the self-care messaging Remy promotes to their audience.
We did tonnes of edits for them, and used 35mm film in the photography assets to give it a feeling of nostaliga, suggesting your favourite pair of sweats, the old faithfuls. These Remy sweats sold out in the first two weeks!