Shein X Pink Hope: Breast Cancer Prevention Collaboration Campaign

Dec 15

Pink Hope is an incredible breast cancer prevention foundation. Helping to reduce their risk of breast and ovarian cancer, while also providing personalised support for at-risk women. It was an honour to welcome several breast cancer survivors into a sun-drenched studio, seat them at Hair and Make Up and witness them feeling beautiful surrounded by other women.

It was the most heartwarming, emotional day and I am forever grateful to Pink Hope for choosing me to be their director and trusting me to hold these women’s stories.

The amplification the partnership with Shein provided for Pink Hope is incredible. Pink Hope is Shein’s first Australian charity partner. The women loved their outfits, and motifs of pink that Shien was able to provide.

The campaign was shot in a BTS style, with portraits and video spread across Shein’s own socials.