AIA Vitality: Training Day Campaign

Positive Ape and Bullfrog Media came together to create the AIA Vitality Campaign ‘Training Day’. I had the privilege of being able to bring on some of my own favourite collaborators and work with some of AFL’s most infamous names. These scripts were designed to remind audiences that wellness and ‘training’ isn’t just physical, and Bullfrog set up some great scenarios to play in while getting that message across. Directing this was a pleasure and a lot of fun!

Director: Arielle Thomas

Agency: Bullfrog Media

Production: Positive Ape